The last couple of years its all been about adult colouring books. But well before that was proven, presumed wellness benefits were partially what fueled the craze for print coloring books in 2015, and are also whats made coloring book apps so appealing to advertisers. Relaxing, thrifty, and creative, adult coloring books are the latest craze. Coloring books have been quite a phenomenon over the last 1215 months. Over 100 museums invite you to color their collections. Adult coloring book craze offers publicity opps galore. Join the kips bay library for its first adult coloring book group. Today, adult coloring books are certainly selling more than they did. Adult coloring books have more intricate designs and patterns than those designed for children. The depressingly huge impact the end of adultcoloring.
Coloring book titles like johanna basfords secret garden are selling well in the adult market. Although i have moved on from coloring disney princesses, i would say that coloring is definitely still a hobby of mine. Forbes takes privacy seriously and is committed to transparency. In 2015, adult coloring books became the dark horse of the publishing industry, as a surprising surge in sales boosted major players revenues. And then there was the demise of the coloring book trend. Our love of filling in blackandwhite line drawings goes back as far as the 18th century.
Why adults coloring books are the latest trend the. Not far from johanna basfords home on the northeast coast of scotland lies a. Coloring book cafe was specifically designed for people who love art and creativity. History of the adult coloring craze the coloring craze for adults crazy new fad or the best thing ever some people may raise an eyebrow when you tell them that you decided to start coloring adult coloring books, but others think its the best thing since sliced bread. Coloring books for adults a genre once considered little more than a novelty are suddenly a big business, a bright spot in the financial. The big business behind the adult coloring book craze the. Adult coloring creative haven coloring books for adults. Adult coloring book craze gets social tweak cbs news. In washington, nichola payne colors during the busboys and poets meetup. Though adult coloring book sales were up overall in the u. It is the allinone place for you to relax, destress, and stimulate your artistic ambition.
Whats behind the sudden craze of coloring inside the lines. For kids, coloring is used to develop skills at an early age. Jung used to prescribe coloring mandalas to his patients over 100 years. A year later, the trend was already on its downward slope, a joyous yet. The canadian company newbourne media lp released a music cdcoloring book. Coloring book groups have sprouted up everywhere in libraries and cafes, on facebook and instagram. Over the last two years, the whitehot adult coloring books trade has cooled considerably. Exciting new dover coloring books for adults series presents highly detailed coloring pages for adults illustrations based on todays most popular and sophisticated themes for adult coloring pages, from mandalas and mosaics to flowers and animals. Retailers doubled down on art supplies and coloring books. Basfords first book has topped the bestselling books list. This peter pan market has roots in publishing, beyond coloring books the growth in sales of childrens and youngadult books to much older readers has been well documented, but it is far.
The market was flooded for a couple of years with low quality offerings that had things like pen and ink illustrated childrens books reissued as coloring books. Why the latest coloring book craze can be good for you. Adult coloring books are a fun and addictive way to relax and get creative. There is a dover coloring book for colorists of all ages. Adult coloring books and the rise of the peter pan. He reminds me that, having acted on my curiosity about the adult coloring book craze sweeping the country, i find the activity relaxing, absorbing and an antidote to stress. If the adult coloring book craze is dead, it needs a.
In the last year or so, not only have paint bars been popping up all over the place, but coloring books for grownups have been filling the shelves of your local bookstores. Check out amazons bestsellers list and youll find that several of the top slots are. Many attribute the trend to the purported therapeutic benefits of coloringwhich, it turns out, are not just for children. Why the craze for coloring apps ended almost as abruptly. Adults across the globe are suddenly going crazy over coloring. Turns out, there are some amazing benefits that are now being validated by actual research on adult coloring. The adult coloring book craze has completely exploded, and grownups everywhere. We are a printing company capable of printing these booklets so i decided to look further into the trend to learn more.
The strange rise of childrens books for adults, decoded. Morris and zach carmichael explore, the existence of such books, and the urge to colour the printed image, goes back centuries. But do you know exactly why a page and some pencils can do your mind some good. My take on the coloring book craze printingcenterusa.
How adult coloring books became a milliondollar trend. Amazons top 10 bestseller list currently contains four colouring books for adults. The adult coloring book craze that started at the beginning of 2015 shows no sign of slowing down. Now it looks like the adult coloring book craze, and the sales that came with it, has come to an end. The adult coloring book fad may be over chicago tribune. Coloring pages for adults and childrens coloring books. Adult coloring books are displayed at a barnes and nobel store in new york on january 15, 2016. Why the latest coloringbook craze can be good for you.
They offer a fun and unique way to unwind and express creativity. The first thing i did was go out and purchase a few. New york afp intricate adult coloring books are the latest lifestyle craze to grip the united states, generating millions of fans, booming sales and libraries falling over themselves to host workshops. Jump on the adult coloring trend with these essentials hgtvs. Coloring books have been a growing trend since 2010 and they really spiked in popularity last year.
Every major news outlet from cnn to cbs news is reporting about the adult coloring phenomenon. Once obscure, adult coloring books have reached new levels of popularity. Color me free adult coloring book for adults app has 100s of high quality coloring pages and books for you to color, paint, and draw on. The latest artistic craze is coloring books for adults.
Many trace the origins of such publications to a wave of satirical colouring books published in the 1960s, but as melissa n. Pick up a pencil and a coloring book and boost your wellbeing. How the coloring craze for adults started art therapy. Color me free adult coloring book for adults app apps. With fans like kate middleton, books from authors johanna basford and judy clement wall have become bestsellers.
Its a new category and has had a stellar growth rate with some of the highest sales in the inspirational area. In case you didnt get the memo, coloring books are no longer just for kids. You can pitch journalists and bloggers with a story idea that ties into coloring books. Recent studies have shown that coloring using oldfashioned colored pencils or crayons and paper helps improve mood by essentially serving as a distraction.
If the adult coloring book craze is dead, it needs a postmortem. The crazy coloring book craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. Towards the end of 2017, a surge in downloads rocketed apps that allow users to digitally paint by number to the top of the app store leaderboard. The focus is on learning about our world, developing creativity, and finetuning motor. Its dizzy heights may have passed, but the fad for adult coloring books is far from over. What once was an activity that kept so many of us entertained as children, is. Beautifully illustrated, informative captions, printed on premium paper. Inside the adult coloring book craze by robin stein theres a run on printing presses, a scramble for paper, reported shortages of coloring pencils. This beautiful and interactive coloring book features delicate and highly detailed pen and ink illustrationsall waiting to be brought to life with color. The craze for grownups breaking out the crayons has taken the publishing world by storm over the past year. The digital adult coloring book craze has gone the way of the fidget spinner. Learn why, and discover the best books to get started with.
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